Qeelin I 源创十五年

10月23日, 为庆祝品牌成立十五周年,Qeelin于北京SKP隆重揭幕品牌“源·创”珠宝展。品牌创

10月23日, 为庆祝品牌成立十五周年,Qeelin于北京SKP隆重揭幕品牌“源·创”珠宝展。品牌创始人暨创意总监Dennis Chan、首席执行官Christophe Artaux携品牌代言人马思纯出席,徜徉于旖丽奇妙的珠宝世界,共同见证Qeelin十五年非凡源创之路。

Qeelin had a grand opening of the jewellery exhibition “A journey of 15 years” in SKP Beijing on October 23rd to celebrate its 15th anniversary. Dennis Chan, the brand founder & creative director and Christophe Artaux, the CEO, attended the exhibition together with the brand ambassador Sandra Ma, fully immersed in the charming and wonderful jewellery world to witness Qeelin’s extraordinary path along the 15 years.

为了讲述品牌这十五年的旅程,传达Qeelin独有的传统与创新相结合的精神,BRANDX在活动现场特别设置了珠宝展示区。将精致珠宝点缀于城市标志建筑,无论是古丝绸之路的起点西安,抑或大熊猫的故乡成都,还是充满现代摩登活力的北京、上海,从东方文化中汲取的古韵灵感,到巴黎旺多姆广场上的绽放。

In order to tell the 15 years journey and convey Qeelin’s unique spirit of combining tradition and creativity together, BRANDX specially sets the jewellery display area on site. Exquisite jewelleries are used to decorate the iconic buildings in cities like Xi’an, the starting point of ancient Silk Road, Chengdu, the hometown of panda, as well as Beijing and Shanghai full of modern vitality. The inspiration of ancient style derived from the Eastern culture then is given full play in Place Vendome in Paris.

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3D打印而成的纯白色地标装置与蕴含东情西韵的华美珠宝交相呼应,意在传达融合了中华经典文化与摩登创意设计的独特理念。

These 3D printed pure white landmark installations are in harmony with the magnificent jewelleries containing both western and eastern charm, aiming to communicate the unique concept with the combination of classic Chinese culture and modern creative design.

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十五年前的源起初心,亦是十五年后今日的非凡创作

The original intention held 15 years ago contributes a lot to the marvelous work Qeelin has created now.

从东方到西方,从本源文化到当代设计,Qeelin的十五年是一段令人兴奋且成功的旅程,它叙述着传统与创新的和谐平衡,以妙趣横生的设计和精湛的工艺不断吸引着全世界的目光。

The 15 years of Qeelin is an exciting and successful journey no matter it is measured from the perspective of going from the east to the west or from its original culture to contemporary design. It narrates the harmony and balance between tradition and creativity and constantly attracts attention around the world with its witty design and superb craftsmanship.

现场,BRANDX还精心设计了多处互动环节:巨型BoBo装置——作为Qeelin标志性的形象之一,BoBo也是该展览的萌趣主人,参观者可以通过触摸它的爱心项链,点亮它手上的气球;放飞BoBo互动屏——创造拥有你专属标签的BoBo,并将它们放飞到旺多姆广场的天空开启您与Qeelin的旅程。

BRANDX also elaborately designs multiple interactions on site: giant Bo Bo --- as one of the most iconic characters of Qeelin, Bo Bo is the playful host of the exhibition. By pushing his necklace, visitors will lighten up the balloons in its hand; Fly jewellery to Paris --- create your own jewellery, and begin your journey with Qeelin by flying them into the windows of Place Vendome’s buildings.

源创之际,寄以芳华。十五年的蜕变与成长,造就了如今的美学盛宴。在这场关于时间的奇遇里,Qeelin从不孤单,BRANDX愿陪伴品牌共同成长,一起发现时光里的珠宝奇遇记。

Qeelin has been dedicating all its gorgeous years to the combination of tradition and creativity. The 15 years history of transformation and growth in Qeelin creates the present feast of aesthetics. Along this whole journey about time, Qeelin has never been alone and BRANDX is pleased to accompany the brand to develop and discover the adventure of jewellery together.

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