中国国际时装周的老朋友HISEOUL SHOWROOM再次携韩国优质品牌Ulkin & Doucan前来参加本次2021春夏时装周
China Fashion Week 's good friend HISEOUL SHOWROOM has brought us great Korean brands Ulkin & Doucan again to the Fashion Week SS21
这个在韩国注册的自主品牌，目前已在成都、北京、海南、四川、浙江、河南、山西、广州多地拥有销售门店，全面进军中国的时尚市场，给国内消费者带来不一样的时尚体验。
该品牌曾多次参加时装周并举行发布，主要推出男装女装等时装，鞋帽等配饰，从2014年进军时尚界起，直至今年，Ul:kin已多次参加纽约、巴黎、首尔、柏林、北京等大型时装周活动，并且参与过香港、巴黎、米兰、上海等地的时尚商业类活动，在时尚领域已多次出现在众人的视线中。
This independent brand registered in South Korea has sales stores in Chengdu, Beijing, Hainan, Sichuan, Zhejiang, Henan, Shanxi and Guangzhou. It has entered China's fashion market and brought different fashion experience to domestic consumers.
The brand has participated in fashion week for many times and held release, mainly launching men's and women's fashion, shoes and hats and other accessories. Since entering the fashion industry in 2014, Ul: kin has participated in large Fashion Week activities in New York, Paris, Seoul, Berlin, Beijing, etc., and has participated in fashion business activities in Hong Kong, Paris, Milan, Shanghai and other places. In the field of fashion, it has appeared in people's eyes many times.
ul:kin的品牌创意总监兼首席执行官Seongdong Lee，在2014年创立ul：kin品牌，以实现“从艺术到时尚”的服装设计师理念。用真正的画作制作的包，经过升级改造，重新诠释和设计艺术家的作品，展示跨越艺术和时尚界限的设计。
将更新和环保意识带入时尚界，通过消耗不浪费来发挥影响人们加入环境运动的作用。
结合艺术文化与升级循环，设定“人才循环”流程，通过合作，提供材料支持，举办展览和其他方式来帮助年轻艺术家。他渴望成为一名有艺术价值的设计师，为社会的发展贡献自己的一份力量。
Seongdong Lee, the Creative Director & CEO of brand ul:kin, launched brand ul:kin at 2014 to realize the philosophy as a fashion designer that ‘inspire art to fashion’. With the bags made with the real paintings that are upcycled, reinterpret and design the artworks of artists to show the designs that move across the boundaries of art and fashion.
Bringing upcycling and environmental-consciousness to fashion, takes the role of influence people to join the environmental movement by consuming that are not wasting.
Combining art & culture with upcycling to set the process of ‘talent cycle’, help young artists with collaborations, supporting with materials, opening exhibitions, and other ways. Desire to take a part in enriching our society with artistic value as a designer.
每一次艰难困苦都会在走过的道路上留下足迹。不管它现在有多锋利多清晰，有一段时间它会是柔软的，它变坚硬了，变成了表面上留下的脚印。这一系列揭示了脚印刻在硬表面上的痕迹，以及它从软表面变硬的方式。
There is a saying, "The ground hardens after the rain."
As the saying goes, 'After overcoming hardships, things become stronger and firm'
Every hardship leave its footprint on the path that it has passed. No matter how hard and firm it is now, there is a time when it was soft, and it hardens in the shape of the footprints that ordeal left on the surface. This collection unravels the traces of footprints carved on the hard surface and the way it gets harden from soft.
SS21系列集中在视觉和功能上过去被认为是相反的东西的组合。疫情大流行影响着我们生活的方方面面，为了保护我们自己和社会，我们别无选择，只能改变我们周围的一切，过去被认为是“普通”或“正常”的东西不再是普通的。
2021 S/S Collection focuses on the combination of things that used to be considered as the opposite, in visually and functionally. Covid 19 pandemic affect our lives in various sides, we have no other choice but to change everything that surround us to protect ourselves and the society, and things that used to be considered as ‘ordinary’ or ‘normal’ are no longer ordinary.
生活方式的改变是当今社会最大的问题，本系列作品深刻吸收了这种变化，以适应并向前发展。为什么我们要唤醒我们的未来之路。我们不出去工作，在大流行趋势之前，这是“非常正常”的，我们所需要的生活就在门前通过点击来传递。时尚，这个最接近生活的行业，现在正处于一场巨大的动荡之中，我们将拭目以待这种变化之后会留下什么。
Change of our lifestyle is the biggest issue in nowadays, and this collection absorbs this change deeply to adapt and go forward with it. This will awaken people of where to heading for and why we have to change our path to the future. We don’t go outside for work, which used to be ‘very normal’ before the pandemic, and what we need for living are delivered right in front of our door by clicking. Fashion, the industry that are the closest to life, is now under a huge upheaval and we will see what would be left after this change.
一些关键的造型是那些用丢弃的衣服或年份重新组合而成的衣服，它们以其他人没有的方式聚集在一件衣服里。将两种对立的特征或颜色结合在一起，这种组合使事物既矛盾又和谐，最终导致了ul:kin看待事物的方式的视觉化。此外，在季节性概念的背景下，一些作品的灵感来自睡衣或家装，反映了由于Covid19我们生活方式的变化。这种变化抹去了内部和外部、家庭和工作、学校的界限，并最终影响到我们在某些情况下的穿着或必须穿的东西。也许，睡衣可以成为你在变焦会议上的工作服。
Some of the key looks are the pieces that are made upcycled with thrown-away clothes or vintages, gathered in one garment in the way that no other does. Combining the 2 opposite characteristics or colors, and this kind of combination make things conflict but still harmonious, which finally lead to the visualizing the way ul:kin see things. Also, in the context of the seasonal concept, some of the pieces are inspired by pajama or homewear that reflects the change of our lifestyle due to Covid19. This change erases the boundary of inside and outside, or home and work, school, and eventually affect what we wear or had to wear in certain circumstances. Maybe, pajama could be your work clothes in a Zoom meeting.
2016年设计师PHOENIX LEE 与朋友联合创立设计师品。
旨在为当代女性传达独立又自我的价值观。品牌创世至今，性感/冷厉/暗黑的风格贯穿于设计始终，设计师通过对于设计理念的拓展和视觉表达的累计，不断强化出一个统一又而立体的“新暗黑帝国"概念
In 2016, designer Phoenix Lee and friends jointly founded the designer brand.
It aims to convey the values of independence and self for contemporary women. Since the establishment of the brand, the sexy / cool / dark style runs through the design. Through the expansion of the design concept and the accumulation of visual expression, the designer constantly strengthens a unified and three-dimensional concept of "new dark Empire"
季风过后，一切都变得清晰而美丽。
DOUCAN表现了季风过后的那种感觉。
以散发着女性风韵的衣服线条为基础，添加以荷叶边将女性的风韵表达得淋漓尽致，女装系列也得以完成。
将白色，黑色等多样的色彩充分利用融合整个系列充斥着五彩斑斓的色彩。在这里可以遇见每个女生在少女时期梦中幻想的衣服。通过DOUCAN2021 SS系列，可以感受到季风过后的那份清凉和干净的感觉。
After the passing of the monsoon, everything becomes clear and beautiful.
DOUCAN expresses the feeling after passing the seasonal wind.
Based on the lines of clothes with feminine charm, the lotus leaf edge is added to express women's charm vividly and vividly, and the women's wear series is also completed.
A kite of various colors is developed in a collection that utilizes white, black, and various primary colors. Any woman can meet the clothes that can remind her of her dream of girlhood.
With the DOUCAN2021 SS collection, you'll find the cleanliness and cleanliness you'll feel after the monsoon.
Multi-persona即多重自我。现代人希望自身可以因场合和情景的不同而切换成多样的角色。 在这次服装秀上,将充分展示这种想要表现多种自我的心理。
身着华丽礼服的优雅派对女王,黑色连帽衫的俏皮女孩等,在时装秀中展现了多姿多彩的自我。
Multi persona is means multiple egos. Modern people hope that they can switch to various roles due to different occasions and situations. The collection contains the psychology of expressing various egos.
You will see the elegant party queen in gorgeous dress, the playful girl in black hoodie, etc. various egos are presented in this collection.
华丽多彩的doucan原创图案,结合了街头感性的狂野气息和摩登风格相融合的宽松款外套,带来全新的感性。 迷彩,花朵,几何图形交织在一起,尝试了将印有doucan原创插图的夸张外套和简洁大气的休闲线条的拼接。
doucan的经典裙装线条融合了金色,紫色,绿色,橙色等多种颜色,并增添了优雅,粗犷的感觉。 其中复古的细节和轮廓展现了过去和未来的时间框架。
The gorgeous and colorful original design of doucan combines the wild atmosphere of street sensibility with the loose coat of modern style, bringing a new sensibility. Camouflage, flowers and geometric figures are interwoven together, trying to splice the exaggerated coat with original illustration of doucan and the simple and elegant leisure lines.
Doucan's classic skirt lines combine gold, purple, green, orange and other colors, and add elegance and rough feeling. The retro details and silhouettes in them express the time frames of the past and future.
由首尔市、首尔产业振兴院(SBA)和HISEOUL SHOWROOM联合创建的韩流时装行业新流通平台 HISEOUL SHOWROOM，以振兴首尔市时装产业和东大门时装市场，帮助有前途的设计师开拓市场为己任。
HISEOUL SHOWROOM is a brand-new platform for Hallyu fashionco-organized by Seoul Metropolitan Government,Seoul Business Agency, and HISEOUL SHOWROOM to foster Seoul’sfashion industry, to promote Dongdaemun fashion district, and toprovide new market for promising designers.
从时装企划到设计开发、产品生产、产品展览、产品匹配、产品销售、产品洽谈、提供新产品信息、产品订货、销售结算等，作为帮助买手实现最大业务效率的系统，HISEOUL SHOWROOM为韩国有前途的设计师、时装中小企业扩大销售渠道提供了实质性帮助。
Our system provides the optimal business environment: from planningto design, production, exhibition, matching, sales, consulting,information on new products, obtaining and signing of contracts,we practically assist promising designers and small to medium-sizedfashion enterprises in the actual sales process.
HISEOUL SHOWROOM还在中国、东南亚、欧美地区举办展览会或PT秀，在海外知名百货店开设快闪店等，积极开展挖掘当地营业点事业，推介和销售韩流设计师品牌。在海外市场，HISEOUL SHOWROOM通过知名人士和意见领袖开展促销活动和SNS宣传活动，及通过当地网上平台开展O2O服务、特别促销活动等，为当地量身打造的营销活动，使得“韩国制造”时装获得更广范围的关注。
HISEOUL SHOWROOM is proactively developing local footholds abroad, byholding presentations in China, Southeast Asia, Europe, and the Americas,and opening pop-up storesin popular overseas department stores.We maximize awareness for fashion “made in Korea” through customizedmarketing strategies such as promotion by famous celebrities and influencers,social media marketing, O2O service at local online platforms, and special events.