2019年5月16—18日，Viva Technology大会在法国巴黎凡尔赛展览中心举办， BRANDX受邀参加此次大会。
Viva Technology Conference was held in Paris Expo Porte de Versailles, French on May 16th-18th, 2019, and BRANDX was invited to attend it.
Viva tech作为全球最具影响力的科技创新展会之一，汇聚全球数千家创业公司、顶级风险投资公司和科研机构代表，合作伙伴包含Google、微软、阿里巴巴、华为等全球知名科技公司，以及LVMH、LOREAL、Richemont等顶级零售集团。
As one of the most influential technology and innovation exhibition in the world, Viva tech gathers thousands of global start-ups, top venture capital companies and scientific research institutions, with globally well-known technology companies like Google, Microsoft, Alibaba and Huawei as well as top retailing groups like LVMH, L’Oréal and Richemont as partners.
大会期间，法国总统埃马纽埃尔·马克龙、中国驻法国大使馆经商处公使衔参赞高元元参观了展厅，对BRANDX将科技、创意、零售三者合而为一的展现形式赞口不绝，并与我们的员工亲切合影。
During the exhibition, Emmanuel Macron, the French president and Gao Yuanyuan, the minister-counsellor in the Commercial Counselor’s Office of the Chinese Embassy in France visited the booth. They highly praised how BRANDX combined technology, creativity and retail together and also took photo with our employees.
作为一家顶尖的国际创意营销公司，BRANDX以“科技&创意”为主题，与世界知名的科技公司以及众多合作客户的欧洲总部同台竞技。展台凭借创意有趣的形式吸引了众多参观者前来围观，在客户体验互动的同时，表现出极强的数据收集和整合能力。
As a top international creative marketing company, BRANDX uses “technology & creativity” as the theme to compete with world-known technology companies and many European headquarters of our clients together. The booth attracts a number of visitors by virtue of a creative and interesting form and shows our strong data collection and consolidation ability at the same time when they experience interactions.
BRANDX在展会上共打造了三个不同主题的互动模块，展现了科技与创意的完美结合。
In the exhibition, BRANDX creates three interactions with different themes in total, which represent the perfect combination of technology and creativity.
智能捕捉：
展位中放置一个秋千，每当秋千晃动时，秋千前的大屏幕就会播放实时程序，程序由六个圈组成，分别表示秋千的摆动次数、一天中秋千游戏的参与人数、每个人秋千晃动的实时速度及实时高度、当前参与者30s内晃动的次数和参与者参与互动的分布时间等六个数据，秋千摆动时，数据信息会跟着变化。通过这些数据，BRANDX可以完成用户画像，进行用户分析，从而为用户打造更加贴合产品特性的创意与宣传。
Smart capturing:
A swing is placed inside the booth. Every time the swing works, the big screen in front of the swing will play a real-time program. The program is composed of six circles, which respectively represent six data, including the swing frequency, the participant number within one day, the real-time speed and height of everyone’s swing, the current player’s swing frequency within 30s and the time distribution of participation. When the swing sways, the data information will also change. According to these data, BRANDX can complete the persona and analyze users so as to provide them with creativity and publicity that is more connected with the product features.
值得一提的是，秋千的一侧为BRANDX的巨大标志，围绕着标志有三个半圆形灯带，分别代表着游戏的时长、秋千的位置和参与者荡秋千的速度。老子说：“道生一，一生二，二生三，三生万物。”三代表着万物的发生和成长，BRANDX也希望在公司成立的第三个十年里，能够乘风破浪，再创佳绩。
What is worth mentioning is that the giant logo of BRANDX on the one side of the swing is surrounded by three semicircular light strips, each representing the game duration, swing location and participants’ swing speed. Lao-Tzu, a philosopher in the Spring and Autumn Period once said, “One is the child of the divine law. After one comes two, after two comes three, and after three come all things.” With three signifying the occurrence and growth of everything, BRANDX also hopes to sail through wind and waves to achieve better results in the third decade when the company was founded.
人脸识别：
智能人脸识别柜是BRANDX在这次大会上带来的又一新品，参与者只要站在陈列柜附近，柜台便可通过人脸识别检测出参与者的性别、年龄以及肤质，并通过检测出的基本信息推荐适合该肤质的化妆品。在用户选择的过程中，通过人脸识别进行数据收集，深度了解用户喜好，更好地服务于我们的客户。
Facial recognition:
The smart facial recognition counter is another new product BRANDX brought to this conference. As long as participants stand beside the showcase, the counter can detect their gender, age and skin type through facial recognition and then recommend cosmetic products suitable for the skin type based on the basic information detected. During user’s selection process, the counter will collect their data through facial recognition and get an in-depth understanding about their preferences so as to better serve our clients.
互动感应：
按压的轻重可以控制灯光的明暗，距离的远近控制色彩的变换，花开花落由指尖掌控，一个小小的控制器就能让水杯中的水骤起风浪……四根白色的立柱中装有不同的互动感应盒子，只要参与者靠近，即可与之互动。在新零售的大背景下，BRANDX高瞻远瞩，以“资源核心”和“创意核心”为理念，将创意、技术与艺术相结合，为客户提供线上线下多渠道的品牌体验解决方案。
Interactive reaction:
The brightness of lights is controlled by the pressing pressure, while the changes of color is controlled by the distance. The blossoming and fading of flowers are controlled by fingertips and a very small controller can even create waves with water in the cup… Different interactive boxes contained in the four white uprights can interact with participants so long as they come closer. Under the background of new retail, BRANDX looking far ahead and aiming high uses “resource-oriented” and “creativity-oriented” as the concept to combine creativity, technology and art together in order to provide brand experience solutions for clients through online and offline channels.
志当存高远
随着奢侈品品牌的国际化进程迅猛发展，BRANDX抓住科技发展趋势，在完美呈现品牌美学的同时，把目光放置国际市场，将业务和目标客户扩展到海外，成立海外事业部，与国际接轨，不断探索未知的世界。此外，BRANDX还耗资数千万元成立数字研发中心，打破传统零售店的静态营销方式，依据品牌特点量身定制专属的营销策略。今年，在中国总部的支持下，BRANDX又将自己推到Viva tech的聚光灯下，展现国际风采。
Strive for higher ambition
With the rapid development of luxury brands in the course of internationalization, BRANDX seizes the technological development trend to present the brand aesthetics in a perfect way and meanwhile shift part of its focus to international market by extending its business and target clients to foreign countries and establishing the overseas account team so as to create a connection with the world and continuously explore the unknown world. In addition, BRANDX also spent tens of millions of yuan in founding the digital R&D center and broke the traditional static marketing approach of retail stores to customize exclusive marketing strategies in accordance with brand features. Under the support of the headquarter in China, BRANDX puts itself under the spotlight of Viva tech this year to show its international presence.
“海阔凭鱼跃，天高任鸟飞。”此次Viva tech 是BRANDX向前发展的一小步，是向国际舞台跃进的一大步。BRANDX正在把我们核心的创意和科技工程相结合，为科技注入灵魂，为创意插上翅膀，征途四海！
“The sky is unlimited for birds to fly at ease, as the ocean is boundless for fish to leap at will.” This Viva tech means not only a small step for BRANDX to move forward but a big step for it to step into the international arena. BRANDX is combining our core creativity with scientific and technological projects now, putting soul into the technology and lending wings to creativity so as to boldly go where no one has gone before!