九阳股份2020第三季度营收增长22% Joyoung 3Q20 Revenue Up 22%

10月26日晚间,九阳股份(002242)发布了2020年三季报,今年前三季度,公司实现营收70.83亿元,同比增长13.24%,其中第三季度实现营收25.24亿元,同比增长22.07%;实现归属于上市公司股东的净利润6.44亿元,公司收入利润均实现了较好较快增长。

今年以来,国内经济稳步改善,前三季度GDP同比增长0.7%,其中第三季度增长4.9%,季度增速年内首次转正。前三季度社会消费品零售总额同比下降7.2%,降幅比上半年收窄4.2个百分点;其中第三季度增长0.9%,季度增速也实现了年内首次转正。

面对复杂特殊的市场环境,公司抓住了线上需求快速增长的市场机会,及时调整产品布局和销售策略。与此同时,在国内疫情取得阶段性胜利和线下市场逐渐恢复之际,公司积极拓展布局以Shopping Mall为代表的高价值新兴线下渠道,致力于为新时代消费者提供最佳的线下购物体验与互动场景。通过运用5G移动互联,努力实现全面数字化转型,在社交电商、在线直播、O2O新零售等不同领域实现跨界运营,让品牌、产品、用户无缝联接。

今年以来,公司努力将不用手洗破壁机、不用手洗豆浆机和新一代蒸汽饭煲为代表的SKY系列产品价格进入主销价位段,以满足消费者对高价值、高品质、高颜值、智能化小家电产品的需求,提高公司核心刚需品类在主销市场的份额。为了迎合满足更多年轻消费者的需求,公司不断拓展增加IP联名款产品的布局,旗下已拥有Line Friends、宝可梦、Hello Kitty、喜茶、多啦A梦等多个萌潮IP系列产品,倾力打造“萌潮厨房”。

在即将到来的“双11”活动前夕,公司携手天猫共同打造双11“新生邓伦 萌潮厨房”,公司品牌代言人邓伦将携九阳不用手洗破壁机、不用手洗豆浆机和新一代蒸汽饭煲等一众原创小家电带来超多惊喜,惊艳亮相杭州西子湖畔,“全息邓伦”也将现身厨房与粉丝面对面约会、一起吃饭!

Joyoung 3Q20 Revenue Up 22%

Evening October 26, Joyoung (002242) released the Interim Report of Third Quarter 2020. The total revenue of the first nine months was 7.08 billion Yuan, up 13.24%. The operating revenue of the Third Quarter was 2.52 billion Yuan, up 22.07%. Net profits attributable to Joyoung's shareholders of the first nine months were 644 million Yuan. Both top and bottom lines enjoyed quality growth.

The domestic economy has steadily improved this year, with GDP growing up 0.7% year-on-year in the first three quarters, including 4.9% in the third quarter, with quarterly growth turning positive for the first time in the year. Total retail sales of consumer goods in the first three quarters fell 7.2% year-on-year, narrowing by 4.2 percentage points from the first half of the year. While third-quarter numbers grew by 0.9%, representing the first positive quarterly growth rate of the year.

In the face of the complex and unusual market environment, the Company seized the market opportunity of the rapidly growing online demand and promptly adjusted the product layout and sales strategy. Meanwhile, when the domestic COVID-19 control has achieved progressive victory and the offline market gradually recovering, the Company has actively expanded the layout of high-value emerging offline channels, represented by Shopping Mall stores. Itis committed to providing the best offline shopping experience and interactive scenarios for consumers' new generation. The Company continued to engage in the development of 5G mobile internet actively. It strived to achieve a comprehensive digital transformation, with successful operations in different fields such as social e-commerce, online live streaming, and O2O new retailing, allowing the seamless integration of brands, products, and users.

This year, the Company has been expanding the SKY series, including the K series self-cleaning cell-wall-breaking soymilk maker, the Y series self-cleaning cell-wall-breaking high-speed blender, and the S series steam rice cooker with liner-free of inner-coating, to the mass-market price range to satisfy diversified customer demand for products of high added value, high quality, good design, and smart features. With this approach, the Company was able further to consolidate its market share in the mainstream categories. To attract consumers of the younger generation, the Company has been launching crossover collaborations with IPs, including Line Friends, Pokemon, HelloKitty, Heytea, and Doraemon, creating a cute and fashionable kitchen.

On the evening of the upcoming 'Double 11' shopping festival, the Company will join hands with Tmall and launch the Double 11 'New Deng Lun, Cute Kitchen' project. The Company's brand ambassador Deng Lun will bring many surprises joined by Joyoung's original small appliances, including the SKY series. A grand début is expected at the Westlake, where a "holographic Deng Lun" will also appear in the kitchen to date and dine with fans face to face.

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